Social networking: the new staple

Due to the buzz about social networking, my goals and views as an designer are changing. Its become abundantly clear that business cards and websites are no longer the main ‘staple’ of a marketing campaign, at least for millions of people and companies. In August 2009, Facebook hit 100 million users, and Mashable reports that Twitter reaches 14 million people each month.

This means that not only should your logo, or overall graphic id need to exist on your stationery, print and websites, but should also carry throughout each of the social networking profiles you manage. You can use a custom background (on Twitter), or in other cases upload a customized graphic where your profile photo belongs (on Facebook). Most blog templates have a customizable header, where you can upload your own banner graphic.

Tune in to my blog for more on how to integrate your graphic identity into your social network.

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