What is personal branding?

“Personal branding is the process of how we market ourselves to others.”

This was quoted from the website of Dan Schawbel, who “is the leading personal branding expert for Gen-Y”. I have been following Dan on Twitter, and have read several features on his blog, which are very informative.

“Dan established the first 360 degree personal brand website, DanSchawbel.com, creating a new standard for career development.  Also, he engaged and facilitated collaboration around a standard definition of personal branding and created the first template for a personal press release, focusing on promoting individuals through new and traditional media streams.”

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