“Personal branding is the process of how we market ourselves to others.”
This was quoted from the website of Dan Schawbel, who “is the leading personal branding expert for Gen-Y”. I have been following Dan on Twitter, and have read several features on his blog, which are very informative.
“Dan established the first 360 degree personal brand website, DanSchawbel.com, creating a new standard for career development. Also, he engaged and facilitated collaboration around a standard definition of personal branding and created the first template for a personal press release, focusing on promoting individuals through new and traditional media streams.”